Nigerian rapper and actor Reminisce has expressed his views on the evolving dynamics of the music industry, claiming that massive budgets now outweigh creativity in determining hit songs.
Speaking on the I Said What I Said podcast, the rapper noted a shift in the industry where financial investment plays a larger role than musical quality.
He said, “The game has now changed to another phase. The phase where you now have to spend money to get hits.
"Money now produces hits not music anymore. That’s the phase we are in now. Whatever song you see [popping], go ask what the marketing budget was. That’s what determines how big a song is. It’s no longer just music anymore.”
