Veteran rappers Dr. Dre and Snoop Dogg have entered the spirits market with their new gin, Still G.I.N. The ultra-premium gin takes its inspiration from Dr. Dre's hit song, Still D.R.E.
According to Dr. Dre, the duo was heavily involved in the creation process. "We didn't just put our names on this liquor," he said. "We were involved from the ground up – the gin, the flavor, the packaging. Everything had to be perfect."
Snoop Dogg echoed this sentiment, stating, "We worked on every aspect of this gin, from flavor to alcohol percentage. Dre's a perfectionist, and together, we're unstoppable."
Still G.I.N. is a citrus-led gin with floral and spice notes, distilled using vapor distillation in a copper pot still. The gin is available nationwide in the US, priced at $34.99.
The spirits company behind Still G.I.N. is led by Dr. Dre, Snoop Dogg, Patrick Halbert, Andrew Gill, and Rocco Milano, founders of bottled cocktail brand On The Rocks.
"We aimed to balance natural botanicals to create a complex yet approachable gin," said Gill, Chief Strategy Officer.
Still G.I.N. is the second product from the duo, following their canned cocktail line, Gin & Juice.
