In April 2025, Nigerian singer Burna Boy advised fellow artists not to overly celebrate achieving number one spots on Nigerian streaming platforms, emphasizing that true success extends beyond online popularity.
He highlighted the significant financial disparities in streaming payouts across different regions, noting that one million streams yield approximately $300–$400 in Nigeria, compared to $3,000–$4,000 in the U.S. and £3,000–£4,000 in the U.K. Burna Boy encouraged artists to aim higher and consider diversifying their income sources.
