Balenciaga has pulled back the curtain on its Pre-Fall 2025 collection, and it’s a bold declaration of comfort meeting high fashion.
Creative director Demna’s latest brainchild arrives as a "leaked" camera roll campaign, giving us an insider’s view into a collection that blends orthopedic innovation with Balenciaga’s signature avant-garde aesthetic.
The drop feels as personal as it is polished. Styled to look like phone-shot imagery straight from Demna’s gallery, the campaign carries the vibe of pre-show prep sessions—raw, unfiltered, and deeply intentional. The images, now live on Demna’s Instagram with watermarks intact, scream authenticity while nodding to the brand’s meticulous storytelling.
At the heart of this release lies an ambitious collaboration with Scholl, the footcare maestros boasting over a century of expertise. Together, they’ve reimagined the idea of towering heels, seamlessly fusing orthopedic cork footbeds into stilettos, boots, and sandals that claim to be as wearable as your favorite sneakers.
But Balenciaga isn’t stopping at footwear. The collection extends into travel-friendly sweatsuits paired with memory foam neck pillows, and even the “most comfortable biker suit” disguised as standard loungewear. The cozy rebellion continues with Automobili Lamborghini, birthing leather racing jackets, car-inspired bags, and apparel that mix speed with style.
In an era of flashy silhouettes and loud branding, Balenciaga’s Pre-Fall 2025 balances the wild with the wearable, proving once again why Demna remains a step ahead of the curve.
