In a candid discussion, Nigerian singer Lekan Osifeso Junior, better known as Lojay, addressed the misconception that being wealthy provides an advantage in the competitive music industry. Speaking during an interview with City 105.1 FM in Lagos, Lojay asserted that, contrary to popular belief, those from affluent backgrounds often face unique challenges that can hinder their success.
Lojay, famed for his hit single “Monalisa,” shared his perspective on the cultural phenomenon of “rich-shaming” in Nigeria, explaining that it’s prevalent not just in music but across various sectors. He noted that the perception of privilege can work against artists from wealthy families, leading to skepticism and a lack of support. “Nigerians like rich-shaming. Once they feel like you have an edge… It’s funny because rich kids don’t have an edge. If anything, they come into the music industry on the back foot because people feel they are already rich and don’t deserve much support,” he explained.
When asked if he had personally encountered this stigma, Lojay confidently responded, “I’m undeniably talented. They can’t try that with me. Let them challenge me on the mic.” He emphasized that his talent speaks for itself, and he has never resorted to payola or used his family’s wealth to gain traction in the industry.
Reflecting on his journey, Lojay stated, “Mine was an inevitable situation. I heard myself before I decided to be an artist. I didn’t deceive myself. My rich background has not influenced my career positively. If anything, being from a rich home is a disadvantage in the music industry.” His remarks shed light on the often-overlooked struggles that come with wealth in an industry where talent and authenticity are paramount.
